History

Back in 2007, while walking around the block several times – and thinking about how to get more backlinks to PHCs – Jacob had the idea of creating a pro-life ribbon and adding it to supportive websites – with a link to the preferred local PHCs. What was really cool about this backlink, was that it was decorative and many people would add it to their homepage or template – and so this turned out to be a good idea – for a season of SEO work.

Then in 2010 as a way of getting low cost software, the 501c3 Pro Life Ribbon Inc was established. This helped a few pregnancy clinics get low cost software when they were denied access for being a pregnancy clinic. Eventually Pro Life Ribbon was also denied access – for being prolife.

Then in 2016, Jacob Barr acquired a Google Ads Grant for Pro Life Ribbon which paved the way for this grant to be obtained for over 100 PHCs in years to come. And the journey of understanding how to get traffic on Google was underway.

In 2018, Jacob had the idea to create open source content because their writing team could not keep up with all of the demand of crafting articles for every single group – who had very similar needs. This idea of open source content was amplified when Jacob received a lawsuit threat from a competitor over making a website that looked like one of theirs. This provided amazing strength for the idea that PHCs needed open source content that is designed to be shared and recycled without fear of legal risk. The lawsuit that was thrown at Jacob Barr and iRapture.com was sort of like spaghetti thrown against the wall – to see what may stick. The site that was built – that the lawsuit came over was a ‘donated website’ – and there was no profit made on that website. God is good.

Since that time in late 2018, iRapture.com under the leadership of Jacob Barr has produced over 100 open source content pieces (content, imagery, video, social media posts, seo plans, english versions and spanish versions, medical and non-medical versions and Google Ad Groups).

Heartbeat, International Life Services, Alliance for Life and other training opportunities for PHCs are amazing. The downside is that several PHC leaders don’t attend enough of these amazing opportunities – and there is a cost to travel / attend which often results in a PHC director making it to one of these events once every couple of years.

In 2021, The Pro-Life Team Podcast was launched to bring high-quality content that is often found at Heartbeat and Care-Net conferences to someone’s commute in a free and accessible format.

The Pro-Life Team Podcast is designed on 3 pillars: to highlight God’s fingerprints in the guest’s pro-life journey, to share encouragement to PHC directors, and to share ideas that are not commonly known/adopted. TPTP has had over 150 episodes published with over 160 guests interviewed including the following:

Abby Johnson
Alan Aversa
Albert Reyes
Alison Guzman
Allan Parker
Alveda King
Amanda Tucker
Amy Davis
Arnold Culbreath
Ashley Graves
Audrey Stout
Barbara Saldivar
Beth Bissonnette
Beverly Weeks
Brandon Monahan
Brandon Showalter
Brian Johnston
Brian Mayes
Byron Calhoun
Catherine Davis
Chaney Mullins
Chelsey Painter Davis
Cheryl Flores
Cindy Lange
Clenard Childress
Cristina Valencia
Cynthia Collins
Dan Kulp
Daniel Michael Nehrbass
Denise Venturini-South
Dinah Monahan
Donna Harrison
Dr. Anthony Harper
Dr. Jill Simons
Dr. William Lile
Elizabeth Woning
Elliot Cohn
Eric Cepin
Frank Pavone
Garrett Moldrem
Gordon Douglas
Jay Rudolph
Jeanne Pernia
Jeff Joaquin
Jennifer Gerelds
Jennifer Mayer
Jennifer Morse
Jennifer Shelton
Jenny Fleming
Jeremiah Wilkerson
Jessica Andreae
Jim Sprague
Joan Boydell
Joanie Hammond
Joe Malone
John Ensor
John Ferrer
John Stemberger
Jor-El Godsey
Karolyn Schrage
Kathy Arizmendi
Ken Sande
Kirk Walden
Kristi Hamrick
Kristina Hernandez
Lauren Johnston
Lauren Muzyka
Linda Keener Thomas
Linda Kile
Lori Devillez
Lori Navrodtzke
Louis Barnett
Lucas Cullers
Lucy Smith
Marc Newman
Maria Gallagher
Mark Lippelmann
Martha Avila
Martha Avilla
Mary McClusky
Mayra Rodriguez
Melanie Jean Garuffi
Melissa Heiland
Melissa Sanchez
Mia Steupert
Michael Cousineau
Michael Tomamichel
Mikayla Covington
Mike Spencer
Mindy Lefaucheur
Neesie Cieslak
Patrina Mosley
Pedro Diaz-Rubin
Peggy Hartshorn
Rachel Fleming
Rachel Owen
Regina Block
Renae Kitchin
Robert John Hoover
Robin Fuller
Ron Brown
Roxanne Meeks
Samuel Green
Sarah Bowen
Savannah Marten
Shari Richard
Shawn Zierke
Stephanie Jacobson
Steventhen Holland
Susan Arnall
Sylvia Blakely
Tara Sander Lee
Terri Baxter
Theresa Burke
Thomas Glessner
Tony Trammell
Tracy Allen
Valerie Borzy
Walt Blackman
Walter Hoye
Wesley Huff

For many years, Jacob would pray to God daily – please bring me good ideas for PHCs. Let me know what to build that will help PHCs in the future. God delivered a very excciting idea in 2022, which was launched in 2024. The idea started with the idea of an open source directory but has grown into something better. The idea which is now coined LifeNET is to leverage the SEO power that a subdomain inherits from it’s parent domain to bring backlinks and SEO to PHCs. For example if Google looks at stanford.edu as being ‘excellent’, then there are several reasons why Google would also favor ideas.stanford.edu to a reasonable degree.

In 2024, LifeNET was launched by iRapture.com. LifeNET is a collection of several directories – each providing PHCs with a free opportunity to get several high-quality backlinks. This collection of directories currently includes:

directory.allianceforlifemissouri.com
directory.awomanschoicecenter.com
directory.catherinefoundation.org
directory.help4her.com
directory.irapture.com
directory.lahabralifecenter.org
directory.pccgive.org
directory.phctorrance.org
directory.proliferibbon.com
directory.supportphctorrance.org
phodirectory.ellsworthcrossing.com
directory.whittierlifecenter.org
directory.pregnanthelp4u.org
directory.northstarwc.org
directory.abortionpilltalk.com

These directories are using software that was built specifically for the task of managing several directories with a single set of data. The result is that these directories are managed with automation.

In 2024, the newest PLR project was formed which is called Abortion Pill Talk (APT) – where the goal is to reach abortion-seeking women before they take the abortion pill – when they are willing to talk about it. This project will start soon and is currently being formed. So I suppose for this history page, we need to go work before recording notes here as ‘history’. APT may be the biggest idea for us – every. We are very excited about this new national venture that leverages:

Economy of scale
SMS / Nursing Experts
Google
Time to reach people before they take the abortion pill
Expert training
National PPC rates

For the first 14 years, the board has consisted of just Jacob Barr, and total revenue of $25 donated towards PLR – while the expenses of PLR have not been tracked/tallied. As of 2024, the board now consists of:

Jacob Barr
Sandy McNaughton

Brandon Monahan
Dr. George Delgado

The following have thrown their support behind APT as a reference:

Allan Parker
Dr. George Delgado